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5 Most Popular Banner Ad Sizes
When it comes to banner ads, size unquestionably matters. Not only do you need to base your advertisement size on what will obtain the most click throughs, yet moreover on what web sites are willing to work with. Most advertisers work with a handful of standard size advertisements & will donate you spec sizes that you must conform to. The Interactive Advertising Bureau (IAB) has defined three groups of online banner advertising. They are as follows:
- Rectangles & Pop ups
- Banner & Buttons
It is recommended that you have several standard sizes of your banner advertisement made so that you can easily place your advertisement to meet your advertiser’s size requirements. It is important to note that the sizes of advertising banner advertisements are measured in width by height in pixels. Here are the five most popular sizes from the IAB categories:
- Medium Rectangle 300×250
- Square Popup 250×250
- Leaderboard Banner 728×90
- Full Banner 428×60
- Wide Skyscraper 160×600
When you are looking at what size to make your banner, moreover remember that you want to produce click throughs & create branding for your web website or business. Although some advertisers will charge you more, larger banner advertisements tend to produce more click throughs & more branding, specifically rectangles. It is up to you to decide if the extra price is value more label recognition & click throughs.
Another thing to consider about with advertising banner sizes are non-standard sizes. These can be virtually any size you select & if you discover an advertiser that is willing to place them on their web website then you are in luck. By not conforming to the size standards, your banner advertisement is likely to obtain more recognition & click throughs. The trick is finding web sites that will accept non-traditional banner advertisement sizes.