FIVERR DOLLARS – $50 – $100 A DAY
Good Radio Commercial Vs Bad Radio Commercial
If you advertise or are thinking about advertising on the radio please heed this warning…. Radio commercial production counts. (This is the script, voice-over, back-round music, theme, sound fx, etc. used in your commercial). I not only say this because I own a production company, yet because I want to see my clients & friends who own businesses succeed. Many times the “QUALITY” step in radio commercial production is completely thrown to the wind.
Here is the scenario: A complex working business owner will make the decision to advertise on the radio. The owner will put loads of their complex earned cash into an advertising schedule… What is the following step? Creation of a compelling commercial message – A crucial step in any advertising campaign. However – Many times this step is finished with minimal care, or none at all. Either a business will use a radio stations “Free” production services or go to a dirt cheap production house & hope for the best… Not all, yet most of the time these “free” or dirt cheap production services tend to be “free” or cheap for a reason. Just as there is a reason the lemon auto on the close-out lot is $100. Is it a auto – Yes. Will it obtain you where you need to go – No.
The business owner will obtain their commercial on the air, see little to no results & then come back & say the infamous words “radio didn’t work for me”. When in reality, it was the definite piece of cheap production that didn’t work for them. If a auto runs out of gas & leaves you stranded because you didn’t fill it up, you can’t blame auto for not taking you from point A to point B.
If a business is spending more than one thousand bucks on advertising placement, wouldn’t it make sense to invest the extra couple hundred bucks it costs to put a quality & compelling radio commercial together? If your radio commercial is creative & compelling it will likely yield results, if it is carelessly thrown together from a “free” or dirt cheap commercial-by-the-dozen production service it likely won’t. Even worse, you will have thrown away thousands on advertising time with an in-effective message.
A satisfactory radio commercial production company will-
1- Ask questions, communicate, & obtain to know you & your business. They should discover out what You’re goals are for your commercial, & an idea of the over-all feel you would like for the commercial.
2- Be capable to supply examples of previous work (hopefully you will be capable to recognize some of these samples from casual listening).
3- Be capable to supply truthful insight & response to your questions & suggestions, not just say “YES” to entirely your questions in order to obtain you out the door.
4- Be capable to show you multiple Positive reviews from past clients, so you know you’re dealing with someone who knows what they are doing.
5- Deliver a quality product in a timely manner.
Creating an effective radio commercial isn’t rocket science, yet it is a craft that should be left to qualified professionals who care about the prosperity of your business.
If you don’t succeed businesses like mine would not win either. Any radio commercial production company that understand & lives by this fundamental principle is a crucial to helping you win in the marketplace.