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How to Get People to Respond to Your Calls to Action
As solopreneurs, we are often asking people to take action in some way. The most obvious way is to make a purchase, yet there are other things we want people
to do such as insert an email, download a report, answer a question or take a survey. How do you obtain people to respond to a non-sales call to action?
First, make it obvious what you want them to do & why they should do it. I cringe when I see someone I’ve never heard of saying “Like my Facebook page.” They received the first part correct – it’s truly understandable what they want. But why would I do that? If I’ve never heard of the person why would I waste even a few seconds checking their page out without more information? A better choice may be something like “Like my Facebook page for everyday suggestions on training your rescue dog.” Now I know what they propose on the page & can make a quick decision as to whether it’s for me. The only exception to this would be celebrities, sports figures, politicians, etc who are innately absorbing to their fans.
Second, make it easy. People don’t have the time or attention span to read complex instructions on your calls to action. What you are asking them to do should be effortless – click a button, insert an email, fill out a survey, etc. The most difficult request I’ve seen was someone asking for 5 questions to be submitted via Twitter direct message. The person was gathering information, so other than helping him or her there was no incentive to the reader. They didn’t ask for only 1 question, they wanted 5. Twitter direct messages are one of the more inconvenient way to submit questions as well. If you’re asking for assist or feedback, make it really effortless for people to leap in & do it.
Third, propose a thank you for their help. Don’t make it too enticing or you may obtain people doing what you ask just for the reward. If you are trying to survey your market, this may skew the results or you may obtain people just slopping their way through whatever you ask for just to obtain the reward. For ideas, you could propose a free downloadable product or one of my favorites, propose to pertain to them in a tweet. I was thrilled to complete a survey for someone who offered to thank you in a tweet to her tens of thousands of Twitter followers.
Don’t be afraid to ask people to assist you or to do something. Just make it obvious, effortless & rewarding for them to do so.
Have you ever had a prosperous call to action? What made it a success?