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Pros and Cons of Using Ready Made Websites
On the surface, ready made websites sound like a satisfactory idea to obtain your web marketing off to a quick start. But what are the pros & cons of using a website that has been built by someone else?
There are various types of ready made website & each has its own plus & minus points.
Some people propose complete sites including the written content yet that’s not a route I’d advise going down unless the content has been specifically written for your website alone. There are too many snags with trying to overlay your voice & style onto pre-written content.
WordPress & other similar CMS (content management system) sites such as Joomla & Drupal are complete website management programs.
They handle entirely the behind the scenes functionality & allow you to mastery every aspect of your website without needing to know the technical items that are making everything work as expected.
This is a popular solution – around one in every six new websites use WordPress – & works truly well.
Whilst any popular system attracts hackers & WordPress is no exception, so long as you keep your version of WordPress up to date, there is truly little risk of anything adverse happening.
In much the same way as the operating system on your personal computer & telephone are regularly updated to the nastier elements of society out of harms way, the same happens with WordPress & recent versions will automatically update the program for you shortly after each release comes out.
You need to do the same with the plugins (extensions) & themes – that doesn’t happen automatically yet although I guess it could be incorporated at some future phase of development.
The huge “pro” of using a system such as WordPress is that entirely the technical stuff is finished without you needing to know what to do or how to do it.
The biggest negative is that if you want your website to do something really definite that isn’t handled by one of the countless plugins available for WordPress then you may need to pay someone to develop that for you. But this only applies if you want to do something truly obscure or complicated.
The following thing that is often quoted as a negative with WordPress is that so many other people are using the same design.
You can use one of the built-in create templates (called themes in WordPress) or alter the look & feel at the click of your mouse to another free create or a paid-for create chosen from the thousands available at sites like Theme Forest.
In theory, using a ready made create runs the risk that another website in your niche will be using exactly the same create yet in practice with the choice of themes available, the likelihood of that happening is relatively low & the likelihood of someone finding the two sites using identical themes when searching is even lower.
And in practice, even though my own website uses one of the built-in themes I often obtain asked which theme I’m using.
So to entirely intents & purposes you can treat the built-in themes or a ready-made theme as being as close to unique as you’re likely to obtain without paying hundreds or thousands for your own custom-made built theme.
I’d suggest creating a header image to make the website look unique to you. These are available from sites like Fiverr or one of the freelance sites if you want to spend slightly more cash & obtain (maybe) a better design.
The trick with getting a satisfactory header image for your website is to walk the fine line between telling the designer where to put everything down to the last pixel position & giving them enough flexibility to come up with a satisfactory create that you’ll like yet that still fits with your initial concept.
I discover that giving graphic designers a fairly broad scope often comes up with a better create than I’d ever have specified. And sites like Fiverr are so cheap that you can obtain use more than one designer & still be well inside budget.
Taking time to customise even just the primary header image on a ready made website can be enough to make you stand out from the crowd.
After that, it’s like any other website. You need to regularly create content for it & advertise it.
That applies whether your budget is close to zero or stretches to multiple tens of thousands.
Which means that ultimately it’s not the ready made website that is the pro or the con. It’s what you do with it!